Product · Outreach
Reps should decide how to open, not who to open with.
The hard part of outbound was never typing the email. It was knowing enough about a company to say something worth reading. Hero does that part first.
Northbridge Solutions
Sarah Mitchell · VP of Operations · Fit score 92
Recommended angle
They are opening a second territory while still routing every maintenance request by hand. Lead with what after-hours intake would do for the new region, not with a product tour.
Pain points to reference
- Manual intake for maintenance requests across sites
- Coverage gaps outside business hours
- Growth outpacing their current dispatch process
Evidence Hero is working from
- Careers page lists three commercial sales openings
- Added a second service territory in the last quarter
- Case studies focus on multi-site maintenance contracts
- No scheduling or intake automation visible on the site
Next best action
Email Sarah with the two-territory angle. Reference the open commercial roles as evidence you did the reading.
An illustrative prospect. Automated sending and follow-up are rolling out; the guidance above ships with every Ready prospect today.
What Hero prepares
Everything except the send button.
An angle, not a template
Hero writes the specific reason to contact this company now, drawn from what it found on their site and in their market.
The pain point to lead with
Not every gap is worth opening on. Hero picks the one most likely to earn a reply from this particular business.
Addressed to the right person
The angle is written for the decision-maker Hero identified, with their role in mind, not for a generic inbox.
Qualified first, always
Nothing gets an angle until it has passed Hero's quality bar. Outreach on a weak fit is wasted either way.
A recommended next action
Every prospect says what to do next, so a rep opens the record and starts, instead of deciding where to start.
Your voice, your call
Hero prepares the thinking. Your team decides what to send and how it sounds. The relationship stays yours.
Stop sending outreach that reads like a template.
Start free and see the angle Hero writes for the first companies it finds in your market.